The

Timeline

  1. Founded2026
  2. Launch2027
  3. Expansion2028

  1. June 25 2026

    Day one

    Beginning of Project Capella.

    It started with a conviction, not a product. Young people have been kept out of the money conversation by jargon and gatekeeping, and nobody was coming to fix it. So we decided to. A small team, a shared refusal to accept the status quo, and more late nights than anyone will admit to.

  2. September 9 2026

    Build

    Development begins.

    The talking stopped and the building started. The first lessons were written, the first screens drawn, the first lines of code shipped. Every lesson is made to be understood on the first read, by people who still remember what it was like not to know.

  3. March 9 2027

    Launch · 12:00 GMT

    Initial product launch.

    Launch of the core education product.

    • Seasons 1 & 2 of educational content
    • Social space

    The revolution goes on air. Two full seasons of lessons that turn the jargon into plain language, built to be played, not endured. And a social space, because nobody learns this alone: compare progress, take on your friends, and argue about it afterwards.

  4. Q2 2027

    Season 3

    Quote view.

    • Season 3 of educational content
    • Quote view

    Season 3 goes deeper. Alongside it, Quote view brings the real market into the app: live prices and charts for the companies and funds you have been learning about. Theory meets the ticker, and what you learned starts moving in real time.

  5. Q3–Q4 2027

    Season 4

    Adaptive workout space.

    • Season 4 of educational content
    • Adaptive workout space

    Knowing something once is not the same as knowing it. The Adaptive workout space is a gym for money skills: short drills that find your weak spots and keep working them until they are not weak any more. Season 4 lands alongside it.

  6. Q1–Q2 2028

    Season 5

    Trading platform.

    • Season 5 of educational content
    • Trading platform

    From learning to doing. The Trading platform is the step from understanding the market to taking part in it, in the same place you learned how it works, with the same honesty about risk that runs through every lesson. Season 5 comes with it.

  7. Q3–Q4 2028

    Season 6

    Expert analysis platform.

    • Season 6 of educational content
    • Expert analysis platform

    Season 6, and a seat at the table. The Expert analysis platform opens up how people who read markets for a living actually think: the reasoning in full, in the same plain language as the lessons. Not tips. Not hype. Enough understanding to make up your own mind.